Anyone remember Sweatcoin? The app that we promoted a while ago back when it promised rewards through their virtual coinage system which uses “sweatcoins” earned by walking? Yeah, it has gone rogue. When it was first founded in 2014, the company Sweatcoin had one interesting and challenging goal in mind: to bring about a way that would incentivize people to be active by converting the steps they make throughout the day into real products and services. Some of its biggest rewards a few years ago included $1000 for 20.000 Sweatcoins (or about 4–5 years’ worth of everyday walking) as well as airplane tickets and TVs. Now, however, the app is full of free trials which you can sign up for without any of the fuss of going through Sweatcoin’s system. The biggest prizes are now gone or replaced with simple products that only premium users can access. To get into the premium program, one must pay about $7.5 a month defeating the whole ‘walk to earn’ principle on which the company’s vision reste...
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